Oracle Responsys: Implementation Bootcamp Ed 1

Module 1: Oracle Responsys Implementation Bootcamp – Course Overview

• B2C Implementation Overview
• Account Setup & Implementation Management
• Live Virtual Classes (LVC) and OnDemand Labs
• Agenda and Course Catalog
• Responsys Certification
• Objectives
• Onboarding Process and Timeline
• Planning, Execution, and Rollout Phases
• Summary

Module 2: Customer Account Setup and Access

• Customer Account Setup Overview
• Client Information
• General Account Settings
• SSL Contact Information (Self-Service)
• Account Settings Documentation
• Oracle Cloud My Services
• Activating a New Responsys Subscription
• Creating and Activating Service Instances
• Welcome Email and Getting Started
• Logging In and Navigation
• Responsys UI Overview (Home, Menus, Objects)

Module 3: Responsys Navigation, Objects, and Best Practices

• Data Objects vs. Campaign Objects
• Object Relationship Navigator
• Search Objects
• Multiple Tabs and Browser Windows
• Audience Designer vs. Filter Designer
• Archiving Best Practices
• Responsys Online Help and Resources
• Insiders Community and Support

Module 4: Branding and SSL Requirements

• Branding Communication Options
• Domains and Subdomains
• Branded Domains and Impacts
• Reply-To and From Addresses
• Response Handler URL
• Domain Delegation (NS Records)
• Brand Management and Multi-Brand Setup
• SMS Branding and Short URLs
• SSL Certificates and Validation Types
• SSL Implementation Steps and Recommendations
• Summary & Resources

Module 5: Responsys Data Sources and Data Model

• Data Source Fundamentals
• Responsys Data Integrations Overview
• Profile Lists (Master Customer List)
• System Fields and Custom Fields
• Permission and Deliverability Status Fields
• Profile List Best Practices
• Profile Extension Tables (PETs)
• Supplemental Tables
• Primary Keys and DEKs
• Sample Retail Data Model
• Data Model Strategies

Module 6: Data Management, Privacy, and Governance

• Data Types and Indexing
• Data Manipulation Functions
• GDPR Delete and Redaction
• Data Aliasing
• Data Sources for Targeting
• Data Discovery Phase
• Viewing Load History

Module 7: Targeting, Filters, and Audience Design

• Filtering Data Sources
• Filter Types (Profile, Email, SMS, Web, Display)
• Designing Effective Filters
• De-duplication and Result Sets
• Inclusion, Exclusion, and Suppression
• Audience Designer
• Developing Final Audiences
• SQL Views and JOIN Views
• Supplemental Filters
• SMS and Mobile App Channel Data

Module 8: Responsys Connect – Data Imports and Exports

• Responsys Connect Overview and Use Cases
• File Server Access and Authentication
• Data Encryption
• Import Jobs (Profile, PET, Supplemental, Mobile App Data)
• Import Profile Configuration
• Export Jobs and Feed Data
• Event Data Feeds
• Grouping Jobs and Viewing Logs
• Best Practices and Resources

Module 9: Content Library and Asset Management

• Campaign Content Overview
• Content Library Structure
• Campaign Assets vs. Objects
• Managing Documents and Files
• HTML and Text Documents
• Hosted Content and Pools
• Visual Template Designer
• Email Template Creation
• Summary & Resources

Module 10: Email Campaign Development

• Email Campaign Basics
• Campaign Lifecycle
• EMD vs. Classic Campaigns
• Campaign Creation Methods
• Email Message Designer (EMD) UI
• Subject Line Personalization
• Version Testing and Preview
• Workbook Configuration
• Campaign Settings and Proof Launch
• Launch Scheduling and Monitoring
• Campaign Reporting and Dashboards

Module 11: Dynamic Content Campaigns

• Dynamic Content Fundamentals
• Modular and Data-Driven Design
• Dynamic Regions and Rules
• Rule Sets and Conditions
• Dynamic Subject Lines
• Preview and Testing
• Rule Set Management
• Best Practices

Module 12: Push Campaign Development

• Mobile App Channel Overview
• Roles and Responsibilities
• Push Architecture
• Firebase and iOS Configuration
• Push Campaign Creation
• Push Message Designer
• Push Workbook
• Key Points and Resources

Module 13: SMS Campaign Development

• SMS Architecture and Terminology
• Compliance and Regulations
• SMS Onboarding and Provisioning
• Aggregators and SPAN
• Keyword Management
• SMS Campaign Lifecycle
• SMS Message Designer
• SMS Programs and Enactments
• SMS Reporting and Dashboards

Module 14: Deliverability Management

• Deliverability Fundamentals
• Sender Reputation and IP Types
• IP Warm-Up and Ramp-Up
• Deliverability Monitoring
• Spam Complaint and Bounce Processing
• Throttle Rates and Volume Control
• Deliverability Plus Tools
• Best Practices

Module 15: Advanced Responsys Personalization Language (RPL)

• RPL Fundamentals and Use Cases
• Templates and Data Processing
• RPL Directives and Variables
• Data Lookups and External Data
• RPL Methods (form(), clickthrough())
• JSON Parsing
• Debugging and Testing
• Best Practices

Module 16: Forms Implementation

• Forms Overview and Use Cases
• Form Wizard and HTML Forms
• Form Coding Best Practices
• Subscription and Competition Forms
• Unsubscribe Methods
• Tracking Links and Clicks
• Summary & Resources

Module 17: Tracking, Analytics, and Attribution

• Tracking Basics and Naming Conventions
• Link Tracking Setup
• External Tracking Integration
• Conversion and Revenue Tracking
• Campaign and Dashboard Reporting
• Best Practices

Module 18: Responsys Programs (Journey Orchestration)

• Program Concepts and Lifecycle
• Designing Programs
• Entry Events and Enactments
• Program Elements (Send, Data Switch, Timer)
• Validation, Testing, and Publishing
• Monitoring and Analysis
• Program Best Practices

Module 19: APIs and Integrations

• Responsys API Overview
• REST API Authentication
• Profile, PET, and Supplemental APIs
• Triggered Campaign APIs
• Program Publish/Unpublish APIs
• Transactional Messaging (AFTM)
• Web Service Best Practices

Module 20: Certification, Support, and Next Steps

• Earn Recognition and Accreditation
• Oracle Cloud Certification Paths
• Services & Support
• Community and Help Resources
• Training Evaluation and Feedback