Oracle Eloqua: تطبيق Bootcamp Ed 1

Module 1: Oracle Eloqua Implementation Bootcamp – Course Overview

• Objectives
• Questions to Ask Now
• History of Eloqua
• Key Attendees
• Implementation Stages: Example
• Major Milestones and Key Deliverables
• Course Content Flow
• Look to the Right
• Summary

Module 2: Eloqua Fundamentals & Segmentation Basics

• Marketing Segmentation Overview
• Webinar Workflow
• How Can You Use Events?
• Segmentation Concepts
• Segment: The Target Audience
• Brainstorming Segments
• Segment Building Blocks
• Demonstration

Module 3: Segmentation – Adding Contacts

• Contact Basics
• Contact Fields: Key Points
• Prospect Profiler
• List Basics
• Lists: Characteristics
• Shared vs. Local Lists
• Best Practices for Uploading Lists
• Managing Contacts in a List
• Demonstration

Module 4: Segmentation – Filtering Contacts

• Filter Basics
• Lists vs. Filters (Static vs. Dynamic)
• Adding a Filter
• Filter Operators
• Multiple Criteria
• Boolean Operators: Combination and Grouping
• Converting to Shared Filters
• Shared Asset Best Practices
• Demonstration

Module 5: Segmentation – Excluding Contacts

• Unsubscribes and Bouncebacks
• Excluding Contacts
• System Exclude
• Master Exclude
• Segment Exclude
• Excluding Contacts: Key Points
• Demonstration

Module 6: Segment Templates

• Segment Templates
• Segment Template Examples
• Summary & Resources

Module 7: Eloqua Email Fundamentals

• Objectives
• Email Basics
• Email Components
• Email Folders and Groups
• Email Headers and Footers
• Subscription Center
• Email Organization
• Types of Email Reporting
• Tracking Opens and Click-Throughs
• Tracking Methods Comparison
• Unsubscribes and Bouncebacks

Module 8: Creating Emails

• Email Creation Methods
• Design Editor Overview
• Configure Email Settings
• Additional Email Settings
• Define Email Style
• Color Chooser
• Add/Edit Content
• Repurposing Campaign Content
• Mobile Design Editor
• Upload HTML Emails
• Email Templates and Template Manager
• Demonstration

Module 9: Managing and Sending Emails

• Managing Emails
• Preview with Contact-Specific Data
• Plain-Text Email Editor
• Deleting Emails
• Test Send Methods
• One-Time Sends
• Batch Sends
• Auto-Responder Emails
• Simple vs. Multi-Step Campaigns
• Email Send Methods Comparison
• Email Reports
• Summary & Resources

Module 10: Eloqua Forms Overview

• Why Use Forms?
• Forms as Transaction Tools
• Form Types
• Data Flow
• Webinar Workflow

Module 11: Building Form Fields

• Form Field Best Practices
• Eloqua Form Editor
• Adding Fields
• Contact Fields Usage
• Field Limits
• Field Properties
• Pre-Population
• Validation and Picklists
• Layout and Sequencing
• Hidden Fields
• Demonstration

Module 12: Form Automation and Processing

• Form Processing Concepts
• Recommended Processing Steps
• Update Contact Data
• Update Rules
• Add to Contact Lists
• Redirect Pages
• Auto-Responder Emails
• Conditional Steps
• Viewing Submission Data
• Best Practices and Cautions
• Demonstration

Module 13: Landing Pages

• Landing Page Concepts
• Creation Methods
• Microsites
• Reusing Forms Across Pages
• Landing Page Design Editor
• Demonstration
• Summary & Resources

Module 14: Campaign Canvas – Fundamentals

• Campaign Concepts
• Campaign Canvas Overview
• Draft vs. Active Status
• Campaign Elements
• Toolbar: Audience, Assets, Decisions, Actions
• Campaign Settings
• Campaign Fields (General, Financials, Custom, Notifications)

Module 15: Campaign Execution and Workflow

• Batch Sending
• Campaign Creation Methods
• Naming Conventions
• Segment and Email Configuration
• Control Time (Waits, Decisions, Evaluation)
• Real-Time Evaluation
• Canvas Shortcuts
• Demonstration

Module 16: Campaign Activation, Editing, and Reporting

• Campaign Status Options
• Activation and Scheduling
• Editing and Deactivating Campaigns
• Folder Organization
• Larger Campaign Strategies
• Reporting Types
• Campaign Analysis Dashboard
• Summary & Resources

Module 17: Eloqua Insight and Analytics

• Oracle Eloqua Insight Overview
• User Interface
• Key Insight Reports
• Campaign, Email, Form, and Website Reports
• Working with Standard Reports
• Demonstration

Module 18: Database Configuration & Security

• One-Time Configurations
• Campaign Financials
• Account Linkage and Defaults
• User Management
• Security Groups and Permissions
• Login and Password Configuration
• SSH Keys
• IP Allowlisting
• Domain Allowlisting
• IFrame Embedding

Module 19: Fields, Lists, Views, and Email Management

• Contact Fields and Data Types
• Picklists
• Views
• Email Groups
• Email Exclusions
• Auto and Global Exclusions
• Demonstrations

Module 20: Website and Tracking Management

• Visitor Tracking
• Tracking Scripts
• Identity Linking
• Outbound Link Tracking
• Page Tags
• Microsites and Subsites
• Demonstration

Module 21: Branding and Deliverability

• Deliverability Overview
• Consent Models
• Sender Reputation
• IP Reputation and Warming
• SPF, DKIM, DMARC
• Feedback Loops
• International Compliance (CASL, GDPR)
• Monitoring and Best Practices

Module 22: Forms Integration and Advanced Techniques

• Hosted vs. External Forms
• Integration Methods
• Advanced Processing
• Progressive Forms
• Social Sign-On
• Blind Form Submit
• Landing Page Enhancements

Module 23: Platform Architecture and Extensibility

• Eloqua Platform Architecture
• Multitenancy
• APIs
• CRM Integration
• Sales Tools
• Custom Data Objects
• AppCloud and Apps
• Automation Overview

Module 24: Data Management and Cleansing

• Data Quality Fundamentals
• Data Normalization
• Data Cleansing Programs
• Contact Washing Machine App
• Program Canvas
• Imports and Exports

Module 25: CRM Integration and Closed-Loop Reporting

• Integration Options
• Closed-Loop Reporting Concepts
• Campaign and Lead Management
• Opportunity and Revenue Attribution
• Reporting Dashboards

Module 26: Lead Scoring

• Lead Scoring Overview
• Planning and Configuration
• Profile and Engagement Scoring
• Thresholds and Activation
• Troubleshooting
• Performance Dashboards

Module 27: Eloqua AI & Advanced Intelligence

• Overview of Eloqua AI Capabilities
• Send Time Optimization
• Fatigue Analysis
• Subject Line Optimization
• Account Intelligence
• Account Performance Dashboards
• Benefits of Advanced Intelligence